Small Businesses Creative

Branding

Every small business deserves a brand that stand out and can break through the sea-of-sameness from competitors. Your brand is more than your logo, it is everything you and your customers can see, touch, hear and even smell…yes smell. We’re different because we’re a small business too. We understand you probably want your results as soon as possible and while we won’t deliver results overnight, we promise we won’t require customer interviews, employee conversations nor “strategic insights” before we get started. Yes, we think these steps would be great to complete and we do recommend them, but won’t turn you away if your budget doesn’t allow.

Website Design

WordPress websites are one of the top used platforms in the world…and is our framework of choice for our websites. Our mobile-first websites are built with your brand, customers and your employees in mind. We build websites knowing they are the hub for most small businesses…they aren’t just another channel.

We choose to utilize pre-built themes so you know exactly what you are getting and not in our designer’s queue for weeks. Other agencies will probably take months to concept and then additional months to code the site. The themes we curate are built by some of the most trusted developers, and in most cases, these themes have detailed manuals, been utilized, reviewed and tested by thousands of other companies. Don’t worry, your site will be unique to your brand and we’ll ensure it meets all of your brand’s needs including the navigation, functionality and the design to guide customers through the content hierarchy and lead them to your conversion pages/actions.

Lastly, we build sites knowing you may have an employee today, or in the future, which will need to make website updates. We do not covet billing you for future content updates, instead, we build out our sites with simple drag and drop techniques and we’re even happy to help train everyone from your company that wants to learn.

Website Setup

Every website needs secure and fast performing WordPress websites. If you don’t already have website hosting, we can help ensure your website is available to your customers around the clock. If you are just getting started with your business, you may also need your very own domain (ex. BeautifulMatter.com), a professional email (ex. Hi@BeautifulMatter.com) or maybe you need are electing to integrate your company with G Suite or Zoho. Regardless we can integrate with the technology you already have or get you up and running if you are starting from scratch.

Video Production

We’re hungry, experienced, adaptable and can handle most of your small business video production. We aren’t just looking for “big portfolio building” case studies, we get just as excited for the smallest of video projects. Whether it is filming a simple 60-second interview, promo video showcasing your company, product or service or producing recurring social content…we’d love to hear your ideas.

Video “production” may sound daunting and expensive; our approach is to make the process simple. We’ve developed a foundation to have straight-forward plus below market value prices because we’ve minimize overhead and useless resources.

While our goal is to deliver on your KPIs (key performance indicators) ultimately, it is to strengthen brand affinity by creating an emotional connection with your audience. Video content can connect emotionally…and these emotions are critical to establishing a relationship with your customers and is what will distinguish you from your competitors.

Marketing Content

Once you have your branding established your marketing and sales content should quickly help round out your small business branding. Today’s marketing is digital first and we are able to help link your brand to all of your marketing channels like social media content, emails, newsletters, digital banner ads, sales materials, flyers, one-sheets, print, direct mail, and point-of-sale.

Presentation

The cornerstone to any small business is beautiful PowerPoint or Google Slides presentations. Sometimes, even before a business has a brand or maybe even a logo, they are in need of putting together a pitch deck or an investor presentation. Yes, anyone can build a presentation, but there is a science to having a professional, branded presentation that isn’t only grounded in your company’s colors and a logo. We will build a cohesive branded slide deck that simple and take a keen interest in not over-branding each slide.