Logo Archives - Beautiful Matter

Modern Mortgage

Shawn — Mon, 27 Jul 2020 19:38:04 +0000

Modern Mortgage had a strong brand direction to “be the Tesla of mortgage”. This direction was for both visuals as well as the messaging. Their inspirational brands included brands like Harry’s…and sometimes understanding what a client likes and dislikes is the breakthrough needed to align on the direction. I was fortunate Modern Mortgage knew what they wanted, and we delivered a restrained brand with minimal use of color, shapes, patterns, etc.

Deliverables

+ Branding
+ Logo
+ Tagline
+ Color Palette
+ Business Cards
+ WordPress Development
+ Facebook Messenger Chat
+ Website Hosting
+ Email Integration with Zoho
+ Design
+ Google Analytics

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Amaros Medical

Shawn — Fri, 15 Nov 2019 14:18:21 +0000

Amaros Medical had an urgent need for an upcoming product presentation and with that they also needed a logo update. Their existing logo style and brand direction was set…they just needed help weaving in a cohesive visual identity. The direction of the logo mark was a literal and directly correlates to the vision industry; an outsider would never know what it represented, but their target audience would. I utilized the previous color and developed a complementary color palette and used the previous color as the accent.

The 27 slide presentation was a typical style executive deck with title page, overviews, features and benefits. Where possible, I broke out the text heavy slides with iconography. Since there was a good chance the presentation was going to be projected, I utilized dark background colors and reversed text which is easier on the eyes. The presentation needed to be edited by non-Creatives, and on both Mac and PCs, so font choice was critical so anyone could evolve the slides as needed.

Deliverables

+ Branding
+ Logo
+ PowerPoint Presentation

The post Amaros Medical appeared first on Beautiful Matter.

AZ Blue Sky Events

Shawn — Thu, 27 Jun 2019 03:15:15 +0000

When I began working with the AZ Blue Sky team, their name was AZ Blue Sky Catering. It didn’t take long to understand their name was restricting their true value to consumers so I recommended they update their name from “catering” to “events”. They were more than catering food; they were providing entertainment at events like the Arizona Cactus League Spring Training games, Arizona State Football and Arizona Cardinals tailgating.

The initial scope was to develop a WordPress website which could facilitate real-time orders and booking events and ended expanding beyond the digital request to support grassroots marketing. One additional recommendation I made, after the very first conversation was to donate a portion of their proceeds to military causes. They were already doing it, but I recommended making it a part of their brand story as they were passionate about supporting vets.

Deliverables:

+ Logo Update
+ WordPress Design
+ WordPress Development
+ Posters Design
+ Rackcards Design

The post AZ Blue Sky Events appeared first on Beautiful Matter.

Global Orthopedic

Shawn — Wed, 26 Jun 2019 20:32:52 +0000

Global Orthopedic was a startup and needed a completed brand identity and studio photography of their products. The visual brands’s goal was simple, yet it needed to instantly inform the audience what industry they solve problems for…without being too literal. The abstract spine and simple text treatment to the “A” are sometimes all it takes to stand out and look professional. Their initial thought was to have a caduceus in the logo, the common medical snake symbol, but I am glad they allowed my creative samples to trump their preconceived thoughts.

The colors were a sky blue and gray palette and we decided to not have additional colors appear in the brand expression.

Deliverables:

+ Company Logo
+ Product Logos
+ Corporate Identity
+ WordPress Design
+ WordPress Development
+ Product Photography
+ Sales Flyers
+ Product Catalog

The post Global Orthopedic appeared first on Beautiful Matter.

The Uptown Dog

Shawn — Wed, 26 Jun 2019 12:56:59 +0000

Dog bones stacked and rotated create the silhouette of the dog for this Phoenix area dog boutique’s logo. Combining a feminine yet sophisticated color palette along with the simple design is a memorable logo…the key to any brand landmark. This mark also lends itself to being used for merchandise such as the tote bag and shirts.

Deliverables

+ Logo
+ Merchandise concepts

The post The Uptown Dog appeared first on Beautiful Matter.

Cinch Contractors

Shawn — Wed, 01 May 2019 22:35:09 +0000

Ever heard the saying, “There is more to this than meets the eye”? This logo is a true landmark for that saying. At a glance it looks like a simple logo, but there are a few hidden features. The word “contractors” underlines the word “inch”. The mark to the right is made up of inch marks and the two different patterns showcasing the letters “c” “c”.

The post Cinch Contractors appeared first on Beautiful Matter.

Uncorked Wine Bar

Shawn — Tue, 30 Apr 2019 22:40:44 +0000

Uncorked already had the basics of this logo, I just updated the logo to match their website I designed. The logo needed more than a transparent background and color treatment, it needed a new appeal. Adding the cork circle background and the tagline allows this logo to stand on its own and be instantly distinguishable… isn’t that what logos are supposed to do?

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Mesa Sprint Triathlon

Shawn — Sat, 27 Apr 2019 22:47:55 +0000

This logo has a unique mesh of duplicated shapes signifying the three parts to the event, running, bicycling, and swimming. The organization had an existing logo but when I was asked to develop other materials for the event, the logo was a must-change.

The post Mesa Sprint Triathlon appeared first on Beautiful Matter.

Energy Solutions

Shawn — Wed, 27 Mar 2019 22:53:28 +0000

One of the hardest logos to conquer is a unique repeating element mark. This is one of my favorite ones I have developed over the years and coupled with a unique color palette, I walked away feeling like I gave Energy Solutions a dynamic logo.

The post Energy Solutions appeared first on Beautiful Matter.